Flower Fields and Famiglia

Two sisters return to the family homestead to create a magical flower farm and floral design workshop in the midst of an idyllic Italian landscape
Teresa and Laura Cugusi, owners of PUSCINA FLOWERS, work at a long table filled with flowers.
Sisters Laura and Teresa Cugusi of Puscina Flowers in their workshop among poppies (Oriental varieties and Papaver rhoeas), English roses, and Nigella damascena

In the Tuscan countryside, scattered in a postcard landscape between Val d’Orcia and Val di Chiana, sits the town of Pienza, with its softly rounded hills and rows of cypresses and only a few houses scattered here and there. This is where sisters Teresa and Laura Cugusi grew up in the farmhouse of their grandfather, who arrived in Tuscany from Sardinia between the 1960s and ’70s. All around it are 50 hectares (123 acres) of farmland; olive trees; woods; and, today, thanks to the two sisters, a lush flower garden or, rather, a flower farm with a floral design workshop.

The old wooden shed in the garden is now used as a storage room for garden tools.

“After studying and working in a wide range of fields in various parts of Italy, we decided to go back home, where our roots are, and start a project bound to tradition and to our land, but innovative as well,” they say. “We wanted to invest here where we were born.” The pastureland, unused for a long time by their veterinarian father, has become a colorful reserve of flowers—a sort of open-air laboratory. And Puscina Flowers, named for the ancient farm, is now the sisters’ family farm.

poppy field
A field of colorful poppies
A vignette at PUSCINA FLOWERS includes simple unframed prints of flower photography on the wall, small bottles filled with poppies, and books on an antique wooden table
An old carpenter’s table holds small floral bouquets in glass vases.

“We began about six years ago picking the seeds of plants in the area—wild cornflowers and poppies, ornamental cosmos and zinnias, grasses, and spontaneous varieties from the garden that we used to compose our first bouquets,” say the pair, who then moved on to the actual cultivation, drawing on both ancient seeds and new rhizomes, tradition and research. “Today we passionately cultivate over 200 species and 400 varieties of cut flowers and foliage.”

The result is strictly seasonal and natural, twisted by the wind, bent by the rain, often irregular and beautifully imperfect with a light and never brazen beauty. “Our flowers possess a peculiar character far from the rigidly faultless flowers grown on a large scale,” they explain.

A family pet sits on a weathered settee.
“We love wildflowers so much, and the poppy has always fascinated us for the numerous varieties and for its natural bearing.” — Teresa and Laura Cugusi
Portrait of Teresa Cugusi of PUSCINA FLOWERS
Teresa with a colorful collection of blooms
rustic alfresco dining area at PUSCINA FLOWERS overlooking the Tuscan countryside
Under a pergola, an old table and chairs and a hammock overlook a beautiful view of the property.

It’s no surprise that Puscina is part of the SlowFlowers Italy movement (an association of florists, flower farmers, and floral designers). As with the Slow Food movement, SlowFlowers strives for a low carbon footprint and sustainability, aesthetics but also ethics. This new generation of artisan farmers brings to the table manual skills, creativity, taste, and the necessary botanical knowledge, all nourished by a great dedication and a natural bond with their land—“almost a sentimental relationship,” the sisters say.

While this method is not as well known in Italy and Europe, it is much more popular across the pond, in the United States. “It was fundamental and inspiring to know about the work of Floret, the small American flower farm that focuses on growing some of the most stunning flower varieties in the world—many of which are neglected by the mainstream market—and then sharing with the community the botanical knowledge gained over the years,” they say. “Their experience convinced us that our idea for Puscina Flowers was not just possible but also potentially successful.”

La Rosa Canina laboratory, near Florence, Italy, has also been a reference point. “Enthusiastically and generously, they taught us some of the main principles of floral design while we were making our first steps,” say Teresa and Laura.

An overhead view of one of the sisters of PUSCINA FLOWERS using petals to make dye at an outdoor table set on gravel. A gray tabby cat meaders by.
Teresa and Laura dye fabrics with flower petals and colored earth to embellish their floral compositions.

The pride of the Cugusi sisters’ garden is the poppy. “We love wildflowers so much, and the poppy has always fascinated us for the numerous existing varieties and for its natural bearing,” they say. “It looks like an extremely delicate flower but actually has a great reproductive force. It’s frostproof and surprises us every year.”

The favored poppies play with delicate English roses and rare species of bulbs and tubers, a multitude of colorful tulips and dahlias, aromatic plants, and the foliage from Mediterranean scrub (a blooming landscape that attracts tourists from all over the world), resulting in bouquets that reflect the Tuscan allure of Puscina Flowers.

Continue the Tour

Click the arrows (or swipe if on a mobile device) to see more from Puscina Flowers

Teresa and Laura Cugusi, owners of PUSCINA FLOWERS
Sisters Teresa and Laura Cugusi picking poppies on their flower farm in Pienza, Italy, in the Tuscan countryside
close up of poppies with hot pink petals edged in white
‘True Shirley’ poppy, one of Teresa and Laura’s favorite varieties on the farm
pink, peach, and purple ribbons hung on a clothes line sway in the breeze
Hand-dyed ribbons hung to dry in the Tuscan sun
The pergola in the garden, where Teresa’s daughter Adele plays with cousins Anita and Alessandro
rustic Italian countryside scene with a shed, rusty bike, and a sign shaped like an arrow that reads PUSCINA FLOWERS
A sign leading guests to Puscina Flowers
An iron gate opens onto a gravel road shaded by a tree at the entrance to PUSCINA FLOWERS. A profusion of yellow flowers blooms beside the gate.
The entrance to the farm
A white ledge along a peach plaster wall holds books and white pottery vases filled with sparse pink and blue flowers
Simple blooms fill pots by Fabio Fattorini.
A glass pitched holds a pink tinted beverage garnished with fresh rose petals
Refreshing drinks to be enjoyed in the workshop
A rustic one-layer cake on a glass pedestal, decorated with a poppy
A poppy garnishes a tasty treat.
A pair of peach and pink ribbons are folded and stocked. In the background are rose petals and blooms
A closer look at the sisters' hand-dyed ribbons
Antique wood spools are organized in a rustic wood box by ribbon color family--pink, peach, blue, yellow, etc
Ribbon spools highlight the array of dye colors the sisters can create using petals and colored earth.
old stone home with arched doorways and windows on the first level and wooden shutters on the second level
The family farmhouse on the hill

By Francesca Sironi | Photography by Monica Spezia/Living Inside | Floral design, Laura and Teresa Cugusi of Puscina Flowers, puscinaflowers.com, Instagram @puscinaflowers

Flower magazine May June 2021 cover

This book review originally appeared in Flower magazine’s May/June 2021 issue.

On the Cover: In a garden by landscape architect Quincy Hammond, a bench based on Beatrix Farrand’s drawings for the Rose Bench at Dumbarton Oaks sits on an axis through the cutting garden, beneath red-leaved Norway maples. Photo by Lauren Coleman. See story.