Chic at the Beach: Weezie Towels

A creative collaboration between designer Heather Chadduck Hillegas and luxury towel company Weezie results beautiful, practical towels that are destined for our beach bags
Beach scene with 3 towels in assorted colors from Heather Chadduck Hillegas’ collection for Weezie hung on a white stucco wal

Luxury towel and robe purveyor Weezie Towels, founded in 2018 by longtime friends Lindsey Johnson and Liz Eichholz, tapped Birmingham, Alabama–based interior and textile designer Heather Chadduck Hillegas to collaborate on a new collection drawing inspiration from Heather’s designs, especially her Grande Frond pattern. “It was a new experience for me, discussing how to deliver patterns to terry cloth—we had to address scale, as these are large towels, and of course getting the colors perfected,” says Heather. The results are telling—beautiful and practical! We need one of each color as we anticipate pools and shores in our futures. Each piece is crafted in Portugal using 100% organic cotton. weezietowels.com

By Alice Welsh Doyle | Photography by David Hillegas

Flower magazine May June 2021 cover

This story originally appeared in Flower magazine’s May/June 2021 issue. Find Flower in a store near you or subscribe.