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Minds in Balance

The dynamic duo behind She She
She She co-founders Kate Worum (left) and Jennifer Jorgensen hand-painted this In Bloom wallpaper installation at the Mall of America in Minneapolis.

Sometimes the best ideas come from the most unexpected places. Jennifer Jorgensen and Kate Worum, founders of She She, can attest to that. Both women were on the back ends of bad breakups when they decided to work through their emotions with a little art therapy. They combined their talents—Jenny is an architect/interior designer, and Kate is an illustrator—to create a hand-painted design on a wallpaper. That initial design garnered a lot of attention, so the duo decided to take their artistic endeavor one step further by launching She She, a Minneapolis-based print and pattern studio specializing in hand-painted wall-paper and fabric.

A hand-painted floral design by She She wraps the stairwell in the Treasure Island Center, a mixed-use facility in Saint Paul, Minnesota.

Working in both the commercial and residential markets, Jenny and Kate enjoy the process of meeting with each customer to brainstorm and visualize the perfect custom design to fit a space. With a definite penchant for botanicals, the women have also painted birds, fruit, geometrics, toile patterns, and even family pets—the only limits are the imaginations of the creators and the customers. And with the popularity of the hand-painted wallpapers, She She has recently expanded its offerings to include custom-printed wallpaper collections, as well as wrapping paper and art prints. bysheshe.com

By Julie Gillis