Founders of the lifestyle brand Palm Beach Lately and their four daughters decorate gingerbread houses at the LoveShackFancy holiday party. Event design by Anne Ligeard Murat of Clafoutis

Danielle Norcross (left) and her sister, Beth Aschenbach, enjoy a moment with their children. All wore LoveShackFancy for the event.

Beth Aschenbach and Danielle Norcross, the sister duo behind the lifestyle brand Palm Beach Lately, love the beach, their children, and the holidays. So when Rebecca Hessel Cohen, the founder and creative director of the boutique LoveShackFancy, opened their doors at The Royal Poinciana Plaza in sunny Florida just a few weeks before Christmas, the sisters welcomed them to their hometown by co-hosting a holiday party brimming with all things Palm Beach.

Event design by Anne Ligeard Murat of Clafoutis. Beyond the holiday party table, you see LoveShackFancy boutique’s indoor bloom-covered garden trellis and the inventory of home goods for sale beyond

Mercury glass Christmas trees, nutcrackers, and vintage glass bottles holding pink garden roses mingle with gingerbread houses awaiting decoration.

“LoveShackFancy is an adult version of a little girl’s childhood fantasy,” says Beth of the brand’s clothing and tabletop designs. Walking into one of the boutiques is a bit like stepping into the pages of a Jane Austen novel thanks to its Victorian appointments, garden lattice, and swaths of floral fabric tied up in great-big bows. Working with her go-to event planner based in New York, Rebecca asked Anne Ligeard Murat of Clafoutis to enhance the new storefront with the magic of Christmas for a mother-daughter gingerbread-house party. “It was fun to reimagine the Land of Sweets scene from The Nutcracker,” says Anne.

A fanciful pastel cake topped with a gingerbread house sits on a pastel pink and green pedestal at the Palm Beach Lately and LoveShackFancy holiday party.

Fondant palm trees, rock candy sticks, and sprinkles of sugar make this creation from Earth & Sugar almost too pretty to eat.

Each child received a gingerbread house (designed by Earth & Sugar) set upon a fondant-covered tray, with plenty of icing and sweet adornments. In addition to traditional gumdrops, Anne also included exotic candies such as French strawberries, chocolate nonpariels, and sour belts. “We wanted this to be a beautiful party and give the children something beautiful to take home,” says Anne.

More Scenes from the Party

A cart decorated with a canopy of flowers, a large bow, and an elaborate cake stands outside the shop. (Right) pink Santa Claus

(Left) The store window at LoveShackFancy was decorated by Flower Love Palm Beach. (Right) Rebecca Cohen of LoveShackFancy and her children smile for the camera with a pastel-clad Santa.

LoveShackFancy holiday party

(Left) Guest Christin Carron watches her daughter, Coco, put the finishing touches on her gingerbread house. (Right) Anne Liegeard Murat of Clafoutis customized a herd of tiny reindeer with ribbon, bells, and glitter.

By Cathy Still McGowin | Photography by Shea Christine Photography


This story appears in Flower magazine’s Nov/Dec 2020 issue. Subscribe to the magazine or sign up for our free e-newsletter.

On the Cover, Nov/Dec 2020: At her West London home, garden designer Butter Wakefield brings unexpected color to Christmas. See story. Photo by Clive Nichols

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