Dior in Bloom

The newest book about the legend explores in detail the designer’s passion for flowers and gardens

Couture genius Christian Dior famously said, “After woman, flowers are the most lovely thing God has given the world.” The newest book about the legend, Dior in Bloom (Flammarion, 2020), explores in detail the designer’s passion for flowers and gardens—the gowns, the perfumes, the makeup, the jewelry, the ad campaigns, Dior’s château gardens—it’s all inside.

We appreciate the opening pages, where the voices of five House of Dior artistic directors explore the designer’s legacy. The current creative director of ready-to-wear, haute couture, and accessories collections, Maria Grazia Chiuri, explains how she honors Dior today. “In my collections, flowers pay tribute to the identity and heritage of the House of Dior, but they also allow me to communicate, in some way, with Monsieur Dior, who had the extraordinary ability to integrate this deep passion—born within the family fold—into his work. By making flowers a metaphor for today’s woman, I seek to combine beauty and determination.”

High fashion photo of a model wearing a floral Dior blouse and black skirt
Dior floral fashion. Photo by Sophie Carre
Christian Dior's garden from the book Dior in Bloom
At Château de la Colle Noire, the French country estate purchased by Dior in the 1950s, he re-created the garden from his childhood home, planting it with roses, cineraria, lavender, fuchsia, and sage. Photo by Bruno Ehrs

By Alice Welsh Doyle | Photography © Dior in Bloom (Flammarion, 2020)

This story originally appeared in the Scene column of Flower magazine’s Nov/Dec 2020 issue. Subscribe to the magazine or sign up for our free e-newsletter.

Flower magazine November December 2020 cover