There’s custom and then there’s custom, and John Hollifield’s fly rods are most assuredly in the latter camp. Not only are his bamboo fly rods made by his hand, but they are also made-to-measure as well—the desired length and weight—but it gets more custom than that, as he explains.
“I decided to become certified in casting by Fly Fishers International, so I could evaluate my rods and know how they perform or should perform. A better caster makes a better fisherman.” — John Hollifield
He uses this expertise to guide him to the ideal rod for each client based on their level of expertise (beginner or expert), casting style, and where they primarily fish—from western North Carolina’s trout streams, where he is based, to saltwater fly-fishing in the Florida Keys. On top of all that, if you would like your family crest or alma mater’s mascot engraved on the handle, he’ll personally take care of it, and his wife will make you a protective bag for your rods. Did we forget anything? hollifieldbamboo.com