Margot Shaw

Margot Shaw is the founder and editor-in-chief of FLOWER magazine. A native of Birmingham, Alabama, Margot studied art history at Hollins College in Virginia and interior design at the University of Texas. Once a self-confessed “call and order flowers girl,” Shaw reached a watershed moment when planning her daughter’s wedding. Working alongside the floral and event designer, she recognized the artistry and inspiration involved in floral design and soon began apprenticing with the same designer. Unable to locate a publication that spoke to her passion, she set about creating one and launched FLOWER. Now approaching its second decade, the magazine has grown to include features on homes, gardens, entertaining, and lifestyle.

Margot is a sought-after speaker at antique & garden shows, museums, botanical gardens, interior design centers, and more. Her book, Living Floral, was published by Rizzoli in 2019. Her latest title with Rizzoli, Flowering Outdoors: Gardens and Parties, was released in spring 2026.

Margot considers philanthropy some of her most important work. She is on the National Advisory Committee of the Antiques and Garden Show of Nashville, the Lauritzen Gardens Antique Show in Omaha, and is a long-time board member of the Antiques at the Gardens in Birmingham. She is also on the Community Advisory Board of the Center for Depression and Suicide at The University of Alabama at Birmingham, a member of the Red Mountain Garden Club, and sits on the board of the Cahaba River Society.