For almost two decades, FLOWER has looked at every aspect of style and design through a botanical lens. Our pages have been filled with lush gardens, lovely homes, and more flowers than we could count. We’ve met with artists, fashionistas, chefs, and tastemakers, all in the name of showcasing the beauty of flowers and what they bring to this world. And we continue to celebrate flowers of every shape, size, and color, from the statement-making exuberant extroverts to the most humble blooms that can be hard to name. While it’s challenging for us to claim a favorite—we love them all in the right setting and season—in this issue, we’re excited to debut a new initiative: The FLOWER Magazine Flower of the Year.

To help us choose, we gathered a team of expert panelists from the fields of floral design, landscaping, fashion, and interior design (see who’s on our A-list panel below). We asked what was catching their eyes, wooing their interests, and inspiring their imaginations as of late. The possibilities were endless, the debate lively. Ultimately, the panel landed on the Levante® Rosa Anemone, a relative newcomer on the scene—a bit of an unknown, although part of a very familiar and beloved family. This variety was just waiting to be noticed. It’s cheery, elegant, a bit playful, and full of hope and optimism. It has exactly the kind of energy we strive to bring to the pages of the magazine and into our daily lives.

 

—Meet the Panel—

Thank you to these esteemed FLOWER contributors. Here’s what they have to say about the Flower of the Year.

“The Levante Rosa Anemone is a new spin on an old-fashioned flower; it’s a kind of ‘crazy’ beautiful and something we haven’t seen before.”

Lewis Miller | Floral and Event Designer and Creator of The Flower Flash™

“The Levante Rosa Anemone is a voluptuous and happy flower that reminds me of the Flower Fairies illustrations by Cicely Mary Barker.”

Charlotte Moss | Interior Designer, Author, and Philanthropist

“It’s pink, showy, new, different, and wonderful—a flower that commands attention and leaves a lasting impression.”

Tara Guérard | Event Planner, Designer, and Author

“The Levante Rosa Anemone represents one of those breakout moments in hybridizing that combines the best of the historic imagery of the traditional anemone profile with a vibrant new colorway.”

Ben Page | Landscape Architect, ASLA

“This anemone speaks to today’s trending design aesthetic: personalized spaces with strategically-placed ‘wow’ elements. It works great alone, but it also plays well with others.”

Elaine Griffin | Interior Designer and Author

“This flower’s composition of hot pink petals with a dark, almost black, center makes a contemporary statement.”

James Farmer | Interior Designer and Author

“This anemone’s dome shape, created by layers of delicate petals, would make an elegant button earring. I also imagine the stamens that surround the central mound covered with the most exquisite diamond pavé.”

Mish Tworkowski | Designer of Mish Fine Jewelry

“With its vibrant splash of color, this little gem is ready to take center stage at weddings, events, and design projects, adding elegance, energy, and a pop of pink that’s sure to turn heads.”

Scott Shepherd | Horticulturist, Host of The Flower Podcast, and Cut Flower Supplier

“When I first saw the Levante Rosa, She reminded me of a ballerina wearing a ruffled tutu. She’s sweet and special, but also very hardy.”

Sybil Sylvester | Floral/Event Designer and Author

Produced by Carrie Clay

 

MORE ABOUT THE FLOWER OF THE YEAR 2025 AND ANEMONES

• A Muse in Bloom: Lewis Miller and Sybil Sylvester Create Arrangements with Levante Rosa Anemones
• Blush Crush: We’re seeing this soft shade of pink in the Flower of the Year plus furniture and accessories.
• Video: How to Make our March/April 2025 Cover Arrangement
• Arranging Anemone Flowers
• Anemone Fun Facts and Folklore
• Video: A Study in Coral and Blush
• Anemone Varieties for the Garden