feria de las flores

Pint-sized silleteros march in the Feria de las Flores children’s parade, which draws thousands of camera-yielding family members and well-wishers.

Riding Medellín’s above ground metro on an uncharacteristically gray morning in July, all passengers fixed their eyes in the same direction. At the far end of the car, oblivious to the stares, a girl in an airy white dress held her mother’s hand. On the girl’s back, a huge disc of flowers swayed with the motion of the train. The disc looked like the plumage of some rare bird. Arranged in concentric circles, ‘Staccato’ carnations, purple Peruvian lilies, and bright goldenrod transformed the flat light through the train’s windows into perfect color. Upon pulling into the next station—named, appropriately, Floresta—the mother and daughter made their way to the door. Had the little girl turned at that moment, she would have seen a train car full of smiles.

Antioquia, the department in northwest Colombia that counts Medellín as its capital, is one of the largest cut flower–producing regions in the world. With ample sun, year-round spring temperatures, and regular rain, the climate in this mountain region is ideally suited for an incredible variety of blooms. Seventy percent of cut flowers imported to the U.S. come from Colombia’s prolific flower industry.

Feria de las Flores

The children’s parade connects the past with the future, ensuring that the vibrant celebration of flowers and culture is handed down through generations.

Every year in late July and early August, the streets and parks of Medellín erupt in a 10-day celebration of flowers. With events like a city-crossing convoy of festively decorated chiva buses, a procession of close to 7,000 horses, and a children’s parade of silleteritos— small versions of the large, flower-studded discs donned by adults in the festival’s culminating parade—the Feria de las Flores is also a showcase of Medellín, a city of resilience, hospitality, and charm.

An important part of Antioquia’s culture for more than 50 years, the festival traces its beginnings to Santa Elena, a small mountain town 45 minutes east of Medellín. The sunbathed fields surrounding Santa Elena are the traditional home of Antioquia’s flower industry. Flower vendors in the area, known as silleteros—a name derived from the wooden seats (silletas) that were used to manually transport people in a distant colonial past— have long been renowned for their artistry and for the quality and variety of their flowers. In 1957, the silleteros of Santa Elena received an invitation from a member of Medellín’s tourist bureau to display their wares in the city. About 40 silleteros made the trip that year and were received with such exuberance by locals that the display became an annual event.

feria de las flores

Chiva buses are an enduring symbol of Antioquia, where Medellín is located. Dozens of festively decorated buses participate in the Chivas & Flower Parade each year during the Feria de las Flores.

Santa Elena remains the staging area for the Feria de las Flores. In the honey-colored days leading up to the festival, silleteros arrange millions of buds onto three different types of silletas. The more traditional silletas—a bit smaller than the body of a wheelbarrow—are worn on the back and closely resemble the wooden seats used for human transport generations ago. An inset wooden grid in the silleta holds flowers at a 45-degree angle. Before motorized transport, these silletas were used to transport flowers door-to-door to Medellín residents.

The larger silletas emblemáticas (emblematic silletas) add a sturdy base to the traditional design. The result is a floral diorama in which vivid scenes and written messages are designed from contrasting blooms and flexible pine buds. The silletas monumentales (monumental silletas)—the largest class of silletas—are gargantuan interpretations of either of the two designs. Carrying these arrangements that reach 170 pounds, the silleteros are often older men and women, revered in the Paisa (farming) culture and honored by adoring parade-goers. The tradition of the silletas monumentales is a family affair and is passed down with pride through generations.

Silletas and Silleteros

The elaborate arrangements that fill the silletas, which can weigh as much as 170 pounds, are made up of the dozens of flower varieties grown in Antioquia and exported to all parts of the globe.
Silletas emblemáticas (emblematic silletas) add a sturdy base to the traditional design. The result is a floral diorama in which vivid scenes and written messages are designed from contrasting blooms and flexible pine buds.
Silletas monumentales (monumental silletas) are gargantuan interpretations of either of the two designs.
Silleteros are revered in Paisa culture and honored by adoring parade-goers.

The flowers in Antioquia are some of the finest in the world, and the artistry of the silleteros, who spend all year testing and refining their original designs, is legendary in South America. Still, it is the people of the region who make the event so unforgettable. Flowers are expressions of nature’s beauty, and the Paisa people, who send their blooms to all parts of the globe, reflect this beauty with an abundance of heart, generosity, and goodwill.


Written and Photographed by Greg Nichols

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