portrait of Annie Sloan with cans of her chalk paint. A bust and a painting on an easel are visible in the background

Annie Sloan. Portrait by Christopher Drake.

Flower: Congratulations on 30 years of Annie Sloan Chalk Paint! But let’s go back even further. Do you remember your first artistic effort or if you had a favorite crayon or finger paint in the box?

Annie Sloan: I was an only child and grew up on a small holding in rural Australia, so I indulged in a lot of creative pursuits to pass the time. I didn’t have a preferred medium, but whether I was choosing my own outfits, drawing, or painting, I was always drawn to bright, bold, Fauvist colors.

Inspiration board

Inspiration board for the color “Lem Lem,” a nod to the Ethiopian allium fields Annie saw on her travels.

You went on to get a formal education in fine art. Are there any famous artists you studied who particularly influenced you?

Gaugin has been instrumental in my relationship with color. I’ve always been delighted with his tricks, such as painting beaches purple and the color clashing he used. I have a dusky purple color, Emile, named for his son. But I really do get inspiration from across cultures, continents, and centuries. I love modernist artists such as Paul Klee, but I’m also constantly looking to the classics to guide me. The Bloomsbury Group’s Charleston farmhouse would be my number one influence—an entire home devoted to experimentation in furniture painting and in blurring the line between fine art and the decorative arts.

living room featuring pink, red, and orange hues of Annie Sloan chalk paint

Annie Sloan Chalk Paint in “Emperor’s Silk” is paired with pale pink “Antoinette” to give the wall panels a modern vibe.

Please give us a little “Chalk Paint 101”—what makes it distinctive?

The quality of pigments—nothing is as important as depth and richness of color. It’s also water-based, which is not only environmentally friendly but also key for creating different textures and ensuring the paint dries quickly. We add binding ingredients to thicken the paint. This means fewer coats to get better coverage, and the ability to create those distressed looks, industrial textures, and velvety matte finishes for which we’re known.

We imagine your own interiors as a kaleidoscope of color. Do you use your house as a laboratory?

My home in Oxford, England, is my refuge and where I recharge with my husband. I use color psychology to zone rooms and paint accordingly. Our bedroom is the dark, jewel-toned Aubusson Blue, which I find deeply relaxing. The living room is Antoinette, a gentle pink that always gets compliments, quite often from men who are surprised to realize they like it! I’m a collector, and when I travel I bring home sculptures, paintings, and even furniture. Home is a patchwork of my travels and my life.

“The comfort zone is a dangerous place for an artist! That often means changing what I’m doing halfway through a project because my vision isn’t suited to a particular piece of furniture.” — Annie Sloan

faux finish using Annie Sloan Chalk Paint

A faux-bone inlay chest and wardrobe painted “Graphite” and “Old White” is finished with “Pearlescent Glaze” to create the look of the generations-old craft of inlaying.

Where do you travel for local color?

I love Scandinavia, despite the style being so different from my own. My trip to India last January was a lifelong dream come true and more beautiful, colorful, and inspiring than I could’ve imagined. I just appreciate that all these different places exist, and I like merging bits of them together to create something new.

ornate vintage ceiling tiles painted various colors of Annie Sloan Chalk Paint

At Under the Moon Cafe in New Jersey, 151 ceiling tiles are painted in vibrant shades of Chalk Paint and sealed with a clear wax. Photo by Clayre Saxon.

The color Lem Lem was inspired by allium fields you saw in Ethiopia. Are there other ways flowers inform you?

I love folk art that celebrates regional botanicals and wildlife, and our stencil designs are heavily inspired by flora and fauna. We have Mexican Bird with tropical flowers; Chinoiserie Bird with East Asian foliage; and Meadow Flowers, which references the gorgeous delicate summer wildflowers of Port Meadow here in Oxford—think cow parsley, fritillaries, clover, and daisies.

Annie Sloan Chalk Paint, Stencil

“Meadow Flowers” stencil against a “Napoleonic Blue” background

You have passed along so much artistic knowledge through your books and tutorials. What’s the most memorable stylistic advice you’ve ever been given?

Bizarrely, it came from a doctor, back in the days when they made house calls. I was nursing a sick friend, and when the doctor arrived, he immediately said, “No wonder you’re ill. There’s no color in this house!” My friend was an artist, too, but everything she owned was white, down to the cutlery. We brought in vibrant flowers and accessories to liven the place up, and she recovered within days. Color is healthy; color is necessary!

“Don’t make excuses or postpone a project. Your only regret once you’ve finished painting will be not having started sooner.” — Annie Sloan

A stair case with walls and stairs painted brown with a red painted runner on the stairs and landing

A painted runner in “Emperor’s Silk” and “Honfleur”

And finally, a question we always ask. If you were to choose a flower that best represents your personality, what would it be?

The bottlebrush! It’s brightly colored, very interesting, and some might say a little weird. Though native to Australia, it now thrives all over the world.

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A kitchen with walls painted a rich olive green with a long skirted table in a striped fabric. A single shelf above the table displays a painting, pitchers, and plates
For a muted, earthy atmosphere, these walls were painted in “Olive” paired with an Annie Sloan Ticking Stripe in “Olive.”
A sunroom with yellow walls, a red table, and assorted seating in teal, blue, and orange, all painted with Annie Sloan Chalk Paint
A sunroom painted entirely in “Arles”
a pile of pillows, featuring fabrics colored with Annie Sloan Chalk Paint, are piled onto a chair in a white brick artist loft with a large window
Artists Abigail and Ryan Bell created Shibori-style cushions using “Provence,” “Aubusson Blue,” and “Greek Blue.”

By Karen Carroll | Photography courtesy of Annie Sloan, anniesloan.com

This story appears in Flower magazine’s Jan/Feb 2021 issue. Subscribe to the magazine or sign up for our free e-newsletter.

Flower magazine cover for January Febrary 2021

On the Cover, Jan/Feb 2021: Blue accents, including a vinyl wallpaper and a light-reflecting ceiling, bring color to the kitchen in an “estate condition” New York apartment designed by Phillip Thomas. Photographed by Michael Mundy.