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q & a with margot
Click here for a conversation with Margot Shaw, editor, flower Magazine. |
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About flower Magazine
Margot Shaw was a late bloomer to the art of floral design. A self proclaimed "call and order flowers girl," Shaw reached a turning point when her daughter got married. After working with the floral designer/event planner to create a beautiful wedding, she became enamored with the color, form, beauty and art that is a flower. She knew then that she had to learn more and soon began working for an esteemed floral designer in her hometown of Birmingham, Alabama.
Fast forward four years, after three years of working in the flower business, Shaw noticed that there were no magazines on the stands for people like her. After talking with friends and colleagues, she found that there is a strong demand for a quarterly publication that will educate and inspire fresh flower enthusiasts while showcasing the many talented professional floral designers within this thriving, diverse industry. The idea of a magazine began to take root, and Shaw has been tending to flower ever since.
In March 2007, flower will make its "first bloom" debut in the southeastern market. As the first magazine published in the United States and written for flower enthusiasts, novice and professional floral designers everywhere, the new, seasonal publication features informative articles and beautiful photography to delight the senses. The publication's mission is to "enrich your life through the knowledge and beauty of flowers" -- whether it's learning the mechanics of how to hand tie a simple bouquet, pick the perfect container or take a garden tour across the southeast.
Each issue contains the following "perennial" departments:
- Mimi's Mechanics: how-to articles for making simple and spectacular arrangements with mechanics editor Mimi Brown
- Flower Shop: retail opportunities for all things floral
- Artist in Bloom: profiles of artists who capture the beauty of flowers in any medium
- Flower Show: showcasing all sorts of exquisite arrangements
- They Had a Ball: a spotlight on the floral decor and artistry at these elegant annual events
- Not So Prim Rose: penned by Rose Bush, flower's own irreverent columnist
- Wedding Flowers, Favors & Food: unique details and creative touches from seasonal weddings
In addition, readers can find out what's going on in the innovative world of flowers through an events calendar featuring information on lectures, flower shows, and design courses across the country. |
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