The nation’s only floral lifestyle publication.

FLOWER magazine inspires, educates, and entertains readers with a point of view that stems from seeing the world through a botanical lens. From beautiful homes and gardens to style and travel to tastemakers in the floral, event, and interior world, our pages brim with the people, places, and things that inspire the flower lover in us all.

Our mission


FLOWER aims to inspire, educate, and entertain readers by presenting floral lifestyle coverage through a botanical lens.

We always look to the future.

Since its debut in March of 2007, FLOWER has continued to grow steadily, moving from quarterly to bimonthly in 2016, and is now available in all 50 states and 17 countries. We are headquartered in Birmingham, Alabama, with advertising sales representatives across the United States.




Margot Shaw

Founder/ Editor-in-Chief

A native of Birmingham, Alabama, Margot Shaw studied art history at Hollins College in Virginia and interior design at the University of Texas. Once a self-confessed “call and order flowers girl,” Shaw reached a watershed moment when planning her daughter’s wedding. Working alongside the floral and event designer, she recognized the artistry and inspiration involved in floral design and soon began apprenticing with the same designer.

Unable to locate a publication that spoke to her passion, she set about creating one and launched Flower Magazine. Now in its 11th year, the magazine has grown to include homes, gardens, entertainment, and lifestyle features. In addition, Margot is a sought-after speaker at antique & garden shows, museums, botanical gardens, interior design centers, and more. Her book, Living Floral, was released in 2019

Margot considers philanthropy some of her most important work. She is on the National Advisory Committee of the Antiques and Garden Show of Nashville and the Lauritzen Gardens Antique Show in Omaha. She is a long-time board member of the Antiques at the Gardens in Birmingham. She is also on the Community Advisory Board of the Center for Depression and Suicide at The University of Alabama at Birmingham and a member of the Red Mountain Garden Club. In addition, she sits on the board of the Cahaba River Society.

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